Join us on July 30 in NYC for a breakfast & panel
When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders.
“We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios that work across the media brands to learn about what works on each platform and execute accordingly.
Want more publisher insights? Listen to Digiday Live episodes from the Digiday Publishing Summit below:
- “We need to reposition how we think about what we’re doing for our customer, because there are other needs that we can serve.” David Perpich, svp of product for the New York Times, describes the publisher’s shift to an ecosystem mindset that serves multiple reader interests.
- “We need to create a different type of ad experience.” Mark Howard, CRO of Forbes, explains why Forbes taking an aggressive approach to understanding its ad blocking users.
- “It’s working for us.” Cory Haik, chief strategy officer at Mic, on the publisher’s multi-platform approach to storytelling.
To hear more about media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
WTF is LLM honeypotting?
Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”
Why a once-anonymous creator unmasked herself to build a bigger media brand
Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.
Creators are crashing through Hollywood, but there’s a ceiling
Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.