When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders.
“We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios that work across the media brands to learn about what works on each platform and execute accordingly.
Want more publisher insights? Listen to Digiday Live episodes from the Digiday Publishing Summit below:
- “We need to reposition how we think about what we’re doing for our customer, because there are other needs that we can serve.” David Perpich, svp of product for the New York Times, describes the publisher’s shift to an ecosystem mindset that serves multiple reader interests.
- “We need to create a different type of ad experience.” Mark Howard, CRO of Forbes, explains why Forbes taking an aggressive approach to understanding its ad blocking users.
- “It’s working for us.” Cory Haik, chief strategy officer at Mic, on the publisher’s multi-platform approach to storytelling.
To hear more about media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
WTF is behind the explosion of faceless creators?
Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.
In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.
Brand deals surge for golf creators as the sport’s popularity spikes
Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.