Join us Sept. 14-16 in Miami to connect with top publishing leaders
When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders.
“We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios that work across the media brands to learn about what works on each platform and execute accordingly.
Want more publisher insights? Listen to Digiday Live episodes from the Digiday Publishing Summit below:
- “We need to reposition how we think about what we’re doing for our customer, because there are other needs that we can serve.” David Perpich, svp of product for the New York Times, describes the publisher’s shift to an ecosystem mindset that serves multiple reader interests.
- “We need to create a different type of ad experience.” Mark Howard, CRO of Forbes, explains why Forbes taking an aggressive approach to understanding its ad blocking users.
- “It’s working for us.” Cory Haik, chief strategy officer at Mic, on the publisher’s multi-platform approach to storytelling.
To hear more about media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.