When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders.
“We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios that work across the media brands to learn about what works on each platform and execute accordingly.
Want more publisher insights? Listen to Digiday Live episodes from the Digiday Publishing Summit below:
- “We need to reposition how we think about what we’re doing for our customer, because there are other needs that we can serve.” David Perpich, svp of product for the New York Times, describes the publisher’s shift to an ecosystem mindset that serves multiple reader interests.
- “We need to create a different type of ad experience.” Mark Howard, CRO of Forbes, explains why Forbes taking an aggressive approach to understanding its ad blocking users.
- “It’s working for us.” Cory Haik, chief strategy officer at Mic, on the publisher’s multi-platform approach to storytelling.
To hear more about media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
The biggest creators feel growing pains as they try to build successful standalone companies
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
Amid declining referral traffic and programmatic ads, publishers are beginning to see meaningful revenue from AI licensing deals.
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.