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How a sports betting creator drove 200 million short-form views of his podcast
November 11, 2026
Zach “Mystic Zach” Hirsch has figured out how to maximize engagement around sports-betting content while staying brand safe.
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
November 9, 2026
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
November 9, 2026
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.