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Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
July 25, 2024
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
July 24, 2024
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
July 22, 2024
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.