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How Mars decides where to spend its retail media dollars
September 12, 2025
Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for selecting which retail media network partners.
DEI work continues – if covertly – people managers emphasize
September 12, 2025
Companies are grappling with how to preserve the essence of DEI work under changed circumstances.
In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
September 11, 2025
In spite of the increased prominence of top virtual influencers, brands’ demand for this type of creator has declined in 2025. This is part of the natural boom-and-bust cycle that occurs around disruptive cultural or technological forces.