The Digiday Programmatic Summit will be streamed live from Austin, Texas, starting today at 10:00 a.m. ET.
The summit brings together executives from Bank of America, 360i, ESPN, Gannett, Kohl’s and more to address the key challenges and opportunities afforded by the rapid shift to automated ad-buying platforms.
Speakers today include Kraft’s Bob Rupczynski, ESPN’s Marc Mallett and Mansueto’s Steven Suthiana.
The live stream is embedded below. Programming runs until noon ET. The full agenda is here.
More in Media
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.
Media Briefing: Publishers put premium video behind the paywall to sell subscriptions
The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.