The Digiday Programmatic Summit will be streamed live from Austin, Texas, starting today at 10:00 a.m. ET.
The summit brings together executives from Bank of America, 360i, ESPN, Gannett, Kohl’s and more to address the key challenges and opportunities afforded by the rapid shift to automated ad-buying platforms.
Speakers today include Kraft’s Bob Rupczynski, ESPN’s Marc Mallett and Mansueto’s Steven Suthiana.
The live stream is embedded below. Programming runs until noon ET. The full agenda is here.
More in Media
Time has started serving ads to AI agents
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.
Kai Cenat’s Streamer U was a ‘masterclass’ for brands looking to tap content creators
The creator bootcamp brought in big brand partnerships and big engagement metrics, which could bring more brands to the streaming sponsorship table.