Watch the Digiday Programmatic Summit live stream today

The Digiday Programmatic Summit will be streamed live from Austin, Texas, starting today at 10:00 a.m. ET.

The summit brings together executives from Bank of America, 360i, ESPN, Gannett, Kohl’s and more to address the key challenges and opportunities afforded by the rapid shift to automated ad-buying platforms.

Speakers today include Kraft’s Bob Rupczynski, ESPN’s Marc Mallett and Mansueto’s Steven Suthiana.

The live stream is embedded below. Programming runs until noon ET. The full agenda is here.

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