Do you think programmatic buying is a soulless business that overlooks the heart and soul of your carefully crafted premium content? Well then, take a break from setting price floors and let Vikram Somaya, vice president of global operations and audience at Thompson Reuters, inject a little art into your day.
Digiday Summits are full of surprises. Request your invitation to our upcoming Digiday Exchange Summit in Miami, Fla., Jan. 30-Feb. 1.
[vimeo 53633178 w=500 h=281]
Digiday Poetry Minute from Digiday on Vimeo.
More in Media
Workplace policies poised for seismic shakeup post-election
Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.
News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020
Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner – and that meant less of a sustained traffic bump to publishers.
MediaSense buys R3 to strengthen its Asian and North American presence
MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3.