Digiday+ Deep Dive podcast: The launch of IGTV

The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom. 

This week, Digiday reporter Max Willens and senior reporter Sahil Patel discuss the launch of IGTV and the hopes and expectations of publishers and content creators for it.

https://digiday.com/?p=292730

More in Media

WTF is behind the explosion of faceless creators? 

Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox

The explosive growth of “Grow a Garden” has brought new attention to Roblox — and rejuvenated marketers’ interest in its advertising power.

A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.

Brand deals surge for golf creators as the sport’s popularity spikes

Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.