Buzzfeed’s Take on Mobile Ads

Yesterday, Buzzfeed’s Jonathan Perelman, vp of agency strategy and industry development and a 2013 Mobi Awards judge, answered your questions about mobile publishing and native content via Twitter.

Buzzfeed’s native content program has put brands like Toyota, Virgin and now GE in front of millions of social sharers. Find out what Perelman had to say about the future of mobile and what he’s looking for from entrants at the #MobiAwards. Then enter here.

On the staying power of native content:

On integrity in native advertising:
On the potential of mobile video:
On what you should be asking:
On mobile in the not-so-distant future:
On the importance of shareable content:
On what he’s looking for from Mobi Awards entrants:

More in Media

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.

YouTube’s AI remix push exposes a looming reckoning for the creator economy 

YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.

Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships

Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.