Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Buzzfeed’s Take on Mobile Ads

Yesterday, Buzzfeed’s Jonathan Perelman, vp of agency strategy and industry development and a 2013 Mobi Awards judge, answered your questions about mobile publishing and native content via Twitter.

Buzzfeed’s native content program has put brands like Toyota, Virgin and now GE in front of millions of social sharers. Find out what Perelman had to say about the future of mobile and what he’s looking for from entrants at the #MobiAwards. Then enter here.

On the staying power of native content:

On integrity in native advertising:
On the potential of mobile video:
On what you should be asking:
On mobile in the not-so-distant future:
On the importance of shareable content:
On what he’s looking for from Mobi Awards entrants:

More in Media

What’s in and out for creators heading into Q4

A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.

Google divestiture is dead — and publishers are fine with that

Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.

Marketers say usage rights are driving up the price to work with creators

Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.