Ever read a brand’s tweet and think, “Huh?” Here are some examples of brand tweets that are not very well thought out.
There are a couple problems here. For one, I doubt Ralph Lauren wants to align itself with truancy. But perhaps more importantly, why would someone want to hear something like this from a clothing brand?
Being relevant is one of the most important pillars of marketing. Space exploration and parenting? Not too sure how relevant that is — unless, of course, your kids are astronauts.
Tom the Copy Editor wouldn’t let this through, seeing that it’s not a sentence. Beyond that, a photo might help visualize what the hell Bergdorf is talking about.
Alas, everyone wants social media ROI. Trust me, this isn’t the way there.
How clients are dictating agencies’ return to in-person work
As we continue redefining work culture, client relationships are often influencing the way agencies and media firms make real estate decisions.
Why BeReal poses security risks at work
Part of BeReal's appeal and its differentiation from other social media platforms is the spontaneity and lack of planning for what is shared. But that presents its own challenges.
Apple, Spotify podcast feeds pose challenges for growing subscriptions
Podcasters are waiting for Apple and Spotify to offer more flexibility and features to grow listenership and discovery for show subscriptions.
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
Media Briefing: Publishers prepare for an earlier holiday shopping season
Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events.
Massive political advertising clashes with holiday media buying, creating a ‘tsunami’ effect for Q4
This year, the fourth-quarter ad marketplace feels quite different, and for a number of reasons, some for the better and some not.