Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News

More in Media

WTF is a stealth crawler?

As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.

As Hollywood studios chase creator culture, ownership gets complicated

Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.