Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News

More in Media

‘It’s a CEO conversation,’ Accenture and Whalar on their playbook for the creator economy

Brian Yasko, managing director at Accenture and Emma Harman, co-CEO of Whalar, on the massive creator economy acquisition and future plans.

WTF is LLM honeypotting?

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” 

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.