8 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News

More in Media

‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature

Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.

Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model

Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.

Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps

The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.