SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News

More in Media

TikTok’s ownership shakeup sends creators scrambling amid chaos and uncertainty 

TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.

TikTok moderation has pushed some news creators to the limit

TikTok news creators like Taylor Lorenz and Aaron Parnas on the platform’s moderation and engagement woes, and how the new U.S. ownership could further affect that.

Forbes tests prediction platform as engagement strategies move past search 

Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.