Only nine seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News

More in Media

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

Ozone’s platform tries to simulate how publisher content appears in AI answers

Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.