Today’s comic poking fun at ad tech jargon was inspired by Rob Bearden, CEO of Hortonworks, and his comments about “big data analytic architecture”–that’s a mouthful.
Trending in
Most Read
More in Media
Amazon bets creator video podcasts can be the next TV network – if it can fix measurement
May 15, 2026
Amazon’s Upfront presentation leaned into its podcast offerings, which the company believes are the next generation of TV networks.
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
May 14, 2026
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
May 13, 2026
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.