Only six seats remaining
Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Today’s comic poking fun at ad tech jargon was inspired by Rob Bearden, CEO of Hortonworks, and his comments about “big data analytic architecture”–that’s a mouthful.
Trending in
Most Read
More in Media
WTF is a creator capital market?
February 20, 2026
What is a creator capital market, what does it mean for creators looking to diversify revenue, and why is it so closely tied to crypto?
Media Briefing: Publishers explore selling AI visibility know-how to brands
February 19, 2026
Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
February 18, 2026
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.