Halloween is still a few weeks off, but some stores already have their Christmas displays up. Maybe next year we can start promoting the winter holidays in June. Here are today’s links, in case you missed them.
As if privacy concerns weren’t enough, here’s something else to chew on. Ever consider how much energy we’re using with the data centers that store much of this? It’s not pretty. (Slate)
And speaking of privacy concerns, ad tracking has gotten really creepy. Facebook is now working with Datalogix to determine whether ads on social networking sites result in people actually buying the products. Seems simple enough, but it goes beyond just Facebook’s incredible data powerhouse, and of course, there’s that small question of consumer approval. (Financial Times)
YouTube is getting political. Well, sort of. It’s got a new Voter Registration annotation tool, which sends viewers to a site where they can register to vote. I’m particularly interested to see whether it actually gets any apathetic people to get off the couch and vote this year — or if they’ll simply ignore the call to action. (Social Times)
According to a new study, men are cheap and easy — at least in terms of Facebook advertising, that is. Though women apparently use Facebook more than men do, male users click through more ads. The study shows some interesting results in terms of the activities men and women engage in on Facebook — for instance, women are more interested in maintaining relationships while men are more focused on their activities and have shorter attention spans. Wait, we needed a study to tell us this? I kid, of course (Adweek).
With the increase of mobile payment providers and NFC technology, you might be wondering whether it’s possible to actually live in today’s society without cash (and really, how many of us carry cash around anyway)? But one tech writer has taken the plunge, attempting to live solely off her smartphone as her wallet. In New York, it might be relatively easy to do so, but you also might be missing out on some of the good stuff. It could be a bit of a catch-22, so I wonder whether or not merchants will catch on to the trend. (Wired)
Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.