The app: Jeffrey Beir, a former partner at North Bridge Venture Partners and advisor to startups, was traveling with his family last year in Colorado. They wanted gas and a nice place to eat not far from the highway, but didn’t have an easy way to do it. Beir saw an opportunity to reinvent the highway sign with “food/gas next stop ahead” for the social and mobile age. In about five months, Beir and his team built a new travel app, RoadAhead, which has aggregated tens of thousands of restaurant reviews, data about gas prices, and reviews of interesting places. The location-based service lets a user — not the driver, please — pinpoint his location and find information about nearby services that is tied to highway exit ramps. The app debuted in the iTunes store yesterday. It is free.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
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