The app: Jeffrey Beir, a former partner at North Bridge Venture Partners and advisor to startups, was traveling with his family last year in Colorado. They wanted gas and a nice place to eat not far from the highway, but didn’t have an easy way to do it. Beir saw an opportunity to reinvent the highway sign with “food/gas next stop ahead” for the social and mobile age. In about five months, Beir and his team built a new travel app, RoadAhead, which has aggregated tens of thousands of restaurant reviews, data about gas prices, and reviews of interesting places. The location-based service lets a user — not the driver, please — pinpoint his location and find information about nearby services that is tied to highway exit ramps. The app debuted in the iTunes store yesterday. It is free.
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Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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The New York Times looks to gaming product to grow subscriptions
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Publishers test personalizing newsletters with varying degrees of success
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