SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Like it or not, Anne Frank’s story is getting the VR treatment

The virtual reality era is upon us and nobody is safe — not even Anne Frank.

Her story is one of the twentieth century’s most well-known tragedies, but that hasn’t stopped filmmakers from announcing a new VR film, titled “Anne,” that recreates the Dutch attic she hid in with her family during World War II in 1942 from Nazi persecution.

“To experience this film will be to immerse oneself into a place and time, to move about a room, amongst the people, and sense the moment in a way never possible before [virtual reality],” said producer Danny Abrahms in a statement. He added that viewers will “feel like they are there” in the attic, a place where the Frank family lived in terror for two years.

Of course, offering an immersive experience of Frank’s attic isn’t novel: People have been able to visit her house, the Anne Frank Museum, in Amsterdam since 1960.

Yet the idea of applying a for-profit VR experience to Anne Frank’s story has some scoffing:

Others, however, are cautiously optimistic that the VR technology might of offer an immersive and emotional experience that can give her story a tangible, updated angle.

“So, what could possibly be more powerful than immersing them in one of the most intense times in history? Plus, Anne Frank’s story has been told more times than many of us could count. The only difference with this film is that form of how it is presented is changed,” Bustle writes.

The film does not yet have a release date.

More in Media

football

Brands invest in creators for reach as celebs fill the Big Game spots

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?

The IAB introduced a draft bill to make AI companies pay for scraping publishers’ content. Here’s how it’ll differ from copyright law, and what comes next.

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.