It’s harder than ever to be in ad sales these days. Young media buyers are busier (and greedier) than ever. Insertion orders don’t just land on your desk.
In the spirit of our look at life at agencies and in ad tech, Digiday, with the help of posters at Sellercrowd and some ad sales vets, has compiled some worrying signs that you’ve been in the ad sales game for too long.
1. People at steakhouses know you by name.
3. You need six drinks before you’re even buzzed.
4. Your internal clock is set to beginning and end of each quarter.
5. You’re on a first-name basis with every agency receptionist.
6. You’ve introduced yourself in real life using your SellerCrowd pseudonym.
8. You’ve joined the Spirit Air frequent flier program for Detroit day trips.
9. You’re called “sir” by the junior planners.
10. You invite five people at an agency for custom jeans, but you’re told they’re bringing 10 because they can.
11. You’ve been Apple picking.
12. You’re OK with agencies not saying “thank you” for the lavish holiday gifts you sent.
13. You spend a lot of time trying to get the attention of 25-year-olds.
14. You were once asked to leave a 212 party.
15. You find it perfectly normal to spend six weeks to set up a meeting at an agency only to have it cancel an hour beforehand because it’s “super busy.”
16. You instinctively stay two drinks behind your social companion.
17. Your exercise is mostly at Soulcycle with media buyers.
18. You think it’s totally normal to cater lunch for 20 24-year-olds who don’t really care about you.
19. You think it’s normal for 15 agency people to listen to you talk without saying a word.
20. You are not surprised that billion-dollar corporations allow 24-year-olds to determine where to spend $3 million in advertising based on how cool their custom sneakers are.
21. You get irrationally excited when you receive an RFP.
22. You think clicking on your clients’ ads when you see them will actually do some good.
23. You really begin to believe that you have low testosterone.
24. You’re unfazed by a $200 bill for a lunch for four.
25. You have installed a punching bag at work to help with anger management issues.
26. You wait to hear back from a 23-year-old media planner who can barely put a coherent email together — and then you thank her for ignoring you for 90 days.
27. You’re sick of eating at nice restaurants.
28. You’ve become a regular at every mani/pedi salon in New York City.
29. You start believing, “I’m away from my desk, but your message is very important to me.”
30. You’re used to giving out gift cards in exchange for attention from people your daughter’s age.
More in Media
People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.
Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.
For a couple of publishers, referrals from Google are down upwards of 60%.