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Media Buying
Brand Safety
Amid uncertainty, ad tech mavens turn to startups
February 12, 2025
Marketing in Sports
Publicis Sports creates dedicated women’s sports unit
February 11, 2025
Member Exclusive
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
February 10, 2025
Brand Safety
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
February 7, 2025
Super Bowl
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
February 7, 2025
Marketing on Platforms
Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
February 6, 2025
Life Beyond the Cookie
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
February 5, 2025
Super Bowl
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
February 4, 2025
Generative AI
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
February 4, 2025
Member Exclusive
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
February 3, 2025
Brand Safety
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
January 31, 2025
Media Buying
How ad curation is maturing
January 30, 2025
Business of TV
How Amazon Prime Video made itself an essential pick for brand media plans
January 29, 2025
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