We will be livestreaming the Digiday Retail Summit, direct from Half Moon Bay, California.
In today’s sessions, Polyvore COO Arnie Gullov-Singh discusses how retailers can use platforms to drive sales. Bow & Drape CEO Aubrie Pagano will talk on the rise of customization, and Zazzle vp of operations Charles Ohiaeri will address customer collaboration.
The livestream begins at 12:15pmET and continues until 2:15pmET.
More in Marketing
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.