Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
While a customer service experience of the future may involve automation of some kind, the help of a virtual human called a cognitive agent may be the next evolutionary step.
Sweden’s SEB bank is one of a handful of large banks and insurers (including UBS and insurer BGZ) that have enlisted the help of cognitive agents to deal with customers. The bank is working with software company IPsoft to get a cognitive agent called Amelia to act as a front-end customer service agent. Cognitive agents are virtual assistants that can supposedly think and act like humans, handle complex interactions, and learn from situations.
Read the full story on tearsheet.co
Photo: A cognitive agent developed by software company IPsoft, is said to think like a human to resolve service inquiries.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.