Last week hundreds of marketers descended on Orlando for the Association of National Advertisers’ annual conference, the theme of which was “Masters of Marketing.”
As with any ad industry conference, buzzwords and empty phrases were bandied about all over the place. Judging from the tweets, this one was particularly rife. Here’s some of the comments that left Digiday’s editors scratching their heads the most.
“Allstate is talking to people who want a personal connection and maybe have more complex lives.” Lisa Cochrane, SVP of marketing, Allstate Insurance. (Via @cotton)
“The perfect time to start mayhem is when there is no mayhem is sight.” Cochrane (Via @jpmaheu)
“Marketing is democracy on steroids.” Mark Pritchard, global marketing officer, Procter & Gamble. (Digiday)
“Your brand must find a linkage with consumers or it will become irrelevant,” Mark Pritchard. (Via @ANAMarketers)
“Put purpose at the core of everything you do to create meaninful connections with consumers the world over.” Kimberly Kadlec, worldwide vp of gloabal marketing, Johnson & Johnson (Via @KacyRivers)
“The intimacy of digital provides brands with the opportunity to make brands more human,” Kadlec, (via @JWTNewYork)
“The best way to connect brands to consumers is creating human experiences.” Lisa Donohue, CEO, Starcom USA, (via @gyalif)
Image via Shutterstock
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.