‘Stuff’ Marketers Say

Last week hundreds of marketers descended on Orlando for the Association of National Advertisers’ annual conference, the theme of which was “Masters of Marketing.”

As with any ad industry conference, buzzwords and empty phrases were bandied about all over the place. Judging from the tweets, this one was particularly rife. Here’s some of the comments that left Digiday’s editors scratching their heads the most.

“Allstate is talking to people who want a personal connection and maybe have more complex lives.” Lisa Cochrane, SVP of marketing, Allstate Insurance. (Via @cotton)

“The perfect time to start mayhem is when there is no mayhem is sight.” Cochrane (Via @jpmaheu)

“Marketing is democracy on steroids.” Mark Pritchard, global marketing officer, Procter & Gamble. (Digiday)

“Your brand must find a linkage with consumers or it will become irrelevant,” Mark Pritchard. (Via @ANAMarketers)

“Put purpose at the core of everything you do to create meaninful connections with consumers the world over.” Kimberly Kadlec, worldwide vp of gloabal marketing, Johnson & Johnson (Via @KacyRivers)

“The intimacy of digital provides brands with the opportunity to make brands more human,” Kadlec, (via @JWTNewYork)

“The best way to connect brands to consumers is creating human experiences.” Lisa Donohue, CEO, Starcom USA, (via @gyalif)

 Image via Shutterstock


More in Marketing

Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy

A curated approach to email could provide marketers with alternatives ahead of cookie deprecation.

Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’

The fact that the much-anticipated “year of gaming” hasn’t happened yet is not necessarily a harbinger of doom for the gaming industry and its advertising dreams. Much like how mobile is now a standard advertising channel despite the lack of an agreed-upon “year of mobile,” the hype surrounding the concept of a “year of gaming” could simply fade away as gaming becomes a default method for individuals to socialize online and access digital content.

WTF is the Private Aggregation API in Google’s Privacy Sandbox?

The Private Aggregation API provides a means for marketers to receive reach and frequency reports post-cookie.