‘Stuff’ Marketers Say

Last week hundreds of marketers descended on Orlando for the Association of National Advertisers’ annual conference, the theme of which was “Masters of Marketing.”

As with any ad industry conference, buzzwords and empty phrases were bandied about all over the place. Judging from the tweets, this one was particularly rife. Here’s some of the comments that left Digiday’s editors scratching their heads the most.

“Allstate is talking to people who want a personal connection and maybe have more complex lives.” Lisa Cochrane, SVP of marketing, Allstate Insurance. (Via @cotton)

“The perfect time to start mayhem is when there is no mayhem is sight.” Cochrane (Via @jpmaheu)

“Marketing is democracy on steroids.” Mark Pritchard, global marketing officer, Procter & Gamble. (Digiday)

“Your brand must find a linkage with consumers or it will become irrelevant,” Mark Pritchard. (Via @ANAMarketers)

“Put purpose at the core of everything you do to create meaninful connections with consumers the world over.” Kimberly Kadlec, worldwide vp of gloabal marketing, Johnson & Johnson (Via @KacyRivers)

“The intimacy of digital provides brands with the opportunity to make brands more human,” Kadlec, (via @JWTNewYork)

“The best way to connect brands to consumers is creating human experiences.” Lisa Donohue, CEO, Starcom USA, (via @gyalif)

 Image via Shutterstock

https://digiday.com/?p=23965

More in Marketing

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment

Major marketers are looking to deepen the ties between Madison Avenue and Hollywood following the success of recent brand and entertainment efforts.

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge

This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.

The lead image shows an illustration of a person playing computer games.

Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules

The VCT Team Capsules represent the first time Riot Games has opened up an in-game revenue share opportunity to every team participating in one of its esports.