Remembering Hostess

You’ve all heard the sad news by now: Hostess will be no more. The iconic American baked goods brand, known for such sugary, packaged junk food creations as Twinkies, Ding Dongs, Yodels and Sno Balls has filed for bankruptcy and has stopped all operation at all of its baking facilities after the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union started a nationwide strike that crippled the company.

In remembrance of the Hostess brand, here is a look back at some of their entertaining ads.

1. Bear and Twinkie trailer

2. Hostess(sugar) and kids go together

3. Shark and inner tube Hostess Cupcake lady

Story image via jasonlam/Flickr

More in Marketing

In graphic detail: The long road to accountability for social media platforms

Last week’s social media addiction rulings signal a fundamental shift: the platforms can now judged, not just on their content, but on how they are built and designed.

What AI disruption means for experimental ad budgets

The 2026 ad budget is now a lab experiment as marketers boost experimental budgets for AI and emerging channels.

AI influencer discovery tools are changing how agencies cast creators

As creator spending grows among brand advertisers, agencies are using AI to automate much of the influencer marketing workflow. Now, that includes casting.