You’ve all heard the sad news by now: Hostess will be no more. The iconic American baked goods brand, known for such sugary, packaged junk food creations as Twinkies, Ding Dongs, Yodels and Sno Balls has filed for bankruptcy and has stopped all operation at all of its baking facilities after the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union started a nationwide strike that crippled the company.
In remembrance of the Hostess brand, here is a look back at some of their entertaining ads.
1. Bear and Twinkie trailer
2. Hostess(sugar) and kids go together
3. Shark and inner tube Hostess Cupcake lady
Story image via jasonlam/Flickr
More in Marketing
The anatomy of an agency chief client officer
Several major agencies have moved to appoint chief client officers to their top cohorts lately.
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.