Razorfish Loses Top Ad-Buying Exec Lanctot
Following fast on the heels of a CEO change, Razorfish is losing its top media executive, Jeff Lanctot, who is leaving the company, according to sources.
Lanctot is a longtime Razorfish veteran, stretching back to Avenue A, which acquired Razorfish in 2004. He briefly left the agency in 2009 for a job at Microsoft, returning as chief media officer in 2011. His departure comes a little over a week after Razorfish CEO Bob Lord departed for AOL, where he will run its ad network business. He was replaced by Pete Stein.
Lanctot does not yet have a new job, according to sources. His replacement at Razorfish is also unclear. Stein was unavailable for immediate comment.
-
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
-
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
-
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
-
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
