Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Fans rip the new Power Rangers suits for sexism. And being ugly

Perhaps it’s only appropriate that after nearly a 20 year hiatus, the first battle the rebooted Power Rangers are facing is with the internet.

Yesterday, fans received their first official look at the fighters’ new suits, ditching the stretchy spandex for a “translucent extraterrestrial armor that crystallizes around their bodies,” according to Entertainment Weekly.

The movie is set to be released next spring, but the suits are all ready being pelted from a barrage of complaints online about how ugly they are.

Here’s a sampling:

But, as pointed out by model Chrissy Teigen, it’s the two female fighters’ footwear that is problematic because they’re wearing wedges. (The original cast all wear the same shoes.)

That was followed up with dozens of complaints blasting the outfits for being sexist:

On the Huffington Post, a writer also took issue with 20th Century Fox’s decision, writing “if the men’s costumes don’t include wedges, why do the women need them? Because they obviously care about how they look when fighting alien invaders. Le duh.”

And a Forbes headline rips it, writing the new suits “fail the gender neutral test,” adding that it’s an “eye-rolling call, one that plays right into certain gender tropes and would-be stereotypes, precisely because it was avoidable.”

Go, go outrage!

More in Marketing

Pitch deck: How ChatGPT ads are being sold to Criteo advertisers

OpenAI has the ad inventory. Criteo has relationships with advertisers. Here’s how they’re using them.

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.

Target looks to e-commerce, advertising investments to help grow the business

Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.