Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Fans rip the new Power Rangers suits for sexism. And being ugly

Perhaps it’s only appropriate that after nearly a 20 year hiatus, the first battle the rebooted Power Rangers are facing is with the internet.

Yesterday, fans received their first official look at the fighters’ new suits, ditching the stretchy spandex for a “translucent extraterrestrial armor that crystallizes around their bodies,” according to Entertainment Weekly.

The movie is set to be released next spring, but the suits are all ready being pelted from a barrage of complaints online about how ugly they are.

Here’s a sampling:

But, as pointed out by model Chrissy Teigen, it’s the two female fighters’ footwear that is problematic because they’re wearing wedges. (The original cast all wear the same shoes.)

That was followed up with dozens of complaints blasting the outfits for being sexist:

On the Huffington Post, a writer also took issue with 20th Century Fox’s decision, writing “if the men’s costumes don’t include wedges, why do the women need them? Because they obviously care about how they look when fighting alien invaders. Le duh.”

And a Forbes headline rips it, writing the new suits “fail the gender neutral test,” adding that it’s an “eye-rolling call, one that plays right into certain gender tropes and would-be stereotypes, precisely because it was avoidable.”

Go, go outrage!

More in Marketing

D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing

Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.

OpenAI set to expand ads to France, Germany and Ireland

The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.

How Bandit Running is expanding internationally while staying hyperlocal

Bandit’s focus on core running communities has helped it grow enough to start expanding outward.