7 spots left to attend:

Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit

SECURE YOUR SEAT

Fans rip the new Power Rangers suits for sexism. And being ugly

Perhaps it’s only appropriate that after nearly a 20 year hiatus, the first battle the rebooted Power Rangers are facing is with the internet.

Yesterday, fans received their first official look at the fighters’ new suits, ditching the stretchy spandex for a “translucent extraterrestrial armor that crystallizes around their bodies,” according to Entertainment Weekly.

The movie is set to be released next spring, but the suits are all ready being pelted from a barrage of complaints online about how ugly they are.

Here’s a sampling:

But, as pointed out by model Chrissy Teigen, it’s the two female fighters’ footwear that is problematic because they’re wearing wedges. (The original cast all wear the same shoes.)

That was followed up with dozens of complaints blasting the outfits for being sexist:

On the Huffington Post, a writer also took issue with 20th Century Fox’s decision, writing “if the men’s costumes don’t include wedges, why do the women need them? Because they obviously care about how they look when fighting alien invaders. Le duh.”

And a Forbes headline rips it, writing the new suits “fail the gender neutral test,” adding that it’s an “eye-rolling call, one that plays right into certain gender tropes and would-be stereotypes, precisely because it was avoidable.”

Go, go outrage!

More in Marketing

How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI

BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.

Future of Marketing Briefing: Why top creators are taking fewer brand deals

The biggest creators are cutting their brand rosters and asking more of the partners they keep.