Lock in a year of Digiday+ for 35% less. Ends May 29.
In play for customer data, TD Ameritrade rolls out Twitter trading bot
TD Ameritrade is blending tweeting and trading into a single customer experience.
The brokerage firm released a Twitter bot Thursday, allowing stock investors to execute trades, get market updates and browse educational content through direct messages. For the brokerage, encouraging traders who use Twitter to transact will give it, the hope is, a rich source of user data to offer personalized customer experiences and product recommendations. It also offers the company an opportunity to promote the company’s employees as resources for customers 24 hours a day.
This is the second major social media trading feature the brokerage firm launched within the last six months; it rolled out a Facebook messenger bot in August. TD Ameritrade’s forays into using social media are part of a bigger industry trend to meet the needs of an increasingly social generation of traders who often share information through digital channels.
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.