Join us Sept. 14-16 in Miami to connect with top publishing leaders
In play for customer data, TD Ameritrade rolls out Twitter trading bot
TD Ameritrade is blending tweeting and trading into a single customer experience.
The brokerage firm released a Twitter bot Thursday, allowing stock investors to execute trades, get market updates and browse educational content through direct messages. For the brokerage, encouraging traders who use Twitter to transact will give it, the hope is, a rich source of user data to offer personalized customer experiences and product recommendations. It also offers the company an opportunity to promote the company’s employees as resources for customers 24 hours a day.
This is the second major social media trading feature the brokerage firm launched within the last six months; it rolled out a Facebook messenger bot in August. TD Ameritrade’s forays into using social media are part of a bigger industry trend to meet the needs of an increasingly social generation of traders who often share information through digital channels.
More in Marketing
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.