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How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale
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Member Exclusive
Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
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Gaming & Esports
Why esports betting companies are leaning into original content to raise awareness about their services
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Agency Culture
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Navigating Economic Instability
Ad spending forecast: cloudy with a chance of recession
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Evolving Agencies
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No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
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The Confessions
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
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Beyond Ads
How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs
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The Programmatic Marketer
Inside the tensions countering advertisers’ latest quest for programmatic transparency
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Brands in Culture
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Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
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Life Beyond the Cookie
Acxiom’s CEO on why everything’s an ad network now, and what that means
December 8, 2022
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