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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Special Projects
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Marketing
WTF Series
WTF is server-side conversion tracking?
August 16, 2021
Gaming & Esports
Despite COVID-19, localized esports organizations stayed close to their hometown communities — and reaped the rewards
August 16, 2021
Beyond Ads
Soccer media business Goal is exploring in-game commerce
August 13, 2021
Retail Revolution
‘We can start to build that relationship’: Why Simple Mills is leaning on CTV and digital video to boost brand awareness
August 13, 2021
Experimental Channels
‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising
August 12, 2021
Evolving Agencies
‘Giving them a succinct roadmap’: Blueprint is just the latest tech that’s empowering marketers to go in-house
August 12, 2021
Data Regulation
Princeton researchers ditch Facebook political ad project after the platform used a debunked FTC privacy defense
August 12, 2021
The Confessions
‘They’re shouldering a lot more work’: Confessions of an agency exec on how the war for talent is impacting existing staffers
August 12, 2021
Future of Work
‘Reentering the office atmosphere is going to be a bumpy ride’: Agencies get creative about welcoming back employees
August 11, 2021
Gaming & Esports
How Vindex is bringing order to the chaotic world of esports
August 11, 2021
Life Beyond the Cookie
Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential
August 11, 2021
Beyond Ads
As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge
August 10, 2021
Future of Work
‘Increased emphasis on listening’: How leaders are nurturing diverse workforce in hybrid spaces
August 10, 2021
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