Nerds who like Facebook, meet nerds who like fast cars.
Facebook’s annual developer conference, known as F8, opens today. Already tweets and social media posts about the affair, widely expected to put Facebook’s entire technological prowess on display, are everywhere.
So a little bit of trolling can be expected.
The eighth movie in the “Fast and Furious” series is set to open next year, and the franchise is using the #f8 hashtag to get some buzz going about the film. (It announced Monday that Scott Eastwood would be joining the cast of the movie.)
It’s working: Search for the #f8 hashtag on Twitter and, except for a single story about the Facebook conference, the top hits are photos of Eastwood and a tweet from the “Fast and Furious” featuring a photo of Eastwood with the hashtag prominently displayed (1,700 retweets and counting).
The movie has been using the #f8 hashtag on and off since it announced Charlize Theron would be in the film on April 8. (Before that, they used variations like #Fast8 and #FF8.)
— Fast & Furious (@FastFurious) April 11, 2016
According to Brandwatch, the #f8 hashtag has been used 1,300 times so far in the last month. There were spikes: The first was when the Theron casting was announced, while the second was the Eastwood announcement. Now, over the next few days, expect the Facebook conference tweets to take over: About 500 of the total 1,300 tweets using the hashtag include a reference to the movie, said Brandwatch analyst Kellan Terry.
People are noticing:
— Olivia Solon (@oliviasolon) April 12, 2016
— Laura Rafferty (@LooRaff) April 12, 2016
There might be some overlap between people still watching the “Fast” movies and those glued to techie announcements from Facebook, so this is probably a win.
The open programmatic market is in a tough spot
There’s a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.