Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
‘Make someone smile’: Execs sound off on the future of content marketing
Content marketing is undergoing major changes from all ends — from how platforms work to how to measure its efficacy.
At Digiday’s Content Marketing Forum in New York earlier this month, we gathered 500 content marketers to discuss the future of content marketing. We also asked execs to discuss what they’d learned, and how they are modernizing their toolkit to create their marketing campaigns.
The key hits:
- Tiffany Baehman, CMO of Cricket Wireless, says that the goal of her content strategy is to “make someone smile.”
- For Eva Valerio, the director of global digital, social and CRM at La Mer, influencers aren’t overrated, because there’s an opportunity for them to have a genuine connection in the beauty space, but we have also reached a point of inundation with them.
- On the other hand, Drew Pratt, group director of branded content with Havas Sports & Entertainment, wants to see influencer marketing on its way out.
- Greg Gittrich, chief content officer at Soulcycle, says newsletters are the newest content trend that he cannot get enough of, especially when they dive deep into specific topics.
See the full video below:
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.