‘Make someone smile’: Execs sound off on the future of content marketing

Content marketing is undergoing major changes from all ends — from how platforms work to how to measure its efficacy.

At Digiday’s Content Marketing Forum in New York earlier this month, we gathered 500 content marketers to discuss the future of content marketing. We also asked execs to discuss what they’d learned, and how they are modernizing their toolkit to create their marketing campaigns.

The key hits:

  • Tiffany Baehman, CMO of Cricket Wireless, says that the goal of her content strategy is to “make someone smile.”
  • For Eva Valerio, the director of global digital, social and CRM at La Mer, influencers aren’t overrated, because there’s an opportunity for them to have a genuine connection in the beauty space, but we have also reached a point of inundation with them.
  • On the other hand, Drew Pratt, group director of branded content with Havas Sports & Entertainment, wants to see influencer marketing on its way out.
  • Greg Gittrich, chief content officer at Soulcycle, says newsletters are the newest content trend that he cannot get enough of, especially when they dive deep into specific topics.

See the full video below:

 

https://digiday.com/?p=337543

More in Marketing

roblox logo on money

Why a top Fortnite Creative studio sees opportunity in Roblox

For Atlas Creative, expanding into Roblox is not solely a play to scale up. The company believes there are concrete benefits that will come with having a hand in multiple metaverse platforms.

From Gemini to GROK, new names for generative AI share the spotlight

Since ChatGPT became a breakout hit, the names of numerous AI companies and products have entered the cultural vernacular.

23andMe bucks the linear TV decline with its return to the ad channel

Even as linear TV ad spend declines, 23andMe is reinvesting in the channel to boost brand awareness.