The long road ahead for smart fabrics

At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting out in what at first glance looked like a sleek black baby doll dress.

As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinking in a rhythmic pattern. The mesmerizing design was by textile engineer Maddy Maxey, founder of The Crated, in partnership with Google’s Made with Code program, an initiative that supports young women in computer sciences.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=195120

More in Marketing

Uncertainty over TikTok’s U.S. future splinters creators and agencies

With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians

Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.

Marketers have a new audience to worry about — large language models

Tech firms are creating new ways to understand how large language models perceive their brands.