At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting out in what at first glance looked like a sleek black baby doll dress.
As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinking in a rhythmic pattern. The mesmerizing design was by textile engineer Maddy Maxey, founder of The Crated, in partnership with Google’s Made with Code program, an initiative that supports young women in computer sciences.
To read the rest of this story, please visit Glossy.
More in Marketing
A step toward compliance: the creator economy addresses disclosure and liability risks
The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.
Pinterest CRO Bill Watkins leaves amid reorganization
The move comes just over three weeks before the company reveals its Q4 2025 earnings update on February 12.
How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade.