Only eight seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

The long road ahead for smart fabrics

At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting out in what at first glance looked like a sleek black baby doll dress.

As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinking in a rhythmic pattern. The mesmerizing design was by textile engineer Maddy Maxey, founder of The Crated, in partnership with Google’s Made with Code program, an initiative that supports young women in computer sciences.

To read the rest of this story, please visit Glossy.

More in Marketing

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction. 

A closer look at OpenAI’s ads manager – and how much work it still needs

OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media

A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.