Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

The long road ahead for smart fabrics

At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting out in what at first glance looked like a sleek black baby doll dress.

As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinking in a rhythmic pattern. The mesmerizing design was by textile engineer Maddy Maxey, founder of The Crated, in partnership with Google’s Made with Code program, an initiative that supports young women in computer sciences.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=195120

More in Marketing

Generative AI sparks brand safety concerns marketers know all too well

Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

The holdco is positioning AI as core infrastructure for ad production not just media buys.