The long road ahead for smart fabrics

At the conclusion of Zac Posen’s 2015 New York Fashion Week show, the final model of the night came strutting out in what at first glance looked like a sleek black baby doll dress.

As she continued down the runway, crowd-goers soon saw that it was adorned with colorful undulating LED lights blinking in a rhythmic pattern. The mesmerizing design was by textile engineer Maddy Maxey, founder of The Crated, in partnership with Google’s Made with Code program, an initiative that supports young women in computer sciences.

To read the rest of this story, please visit Glossy.

More in Marketing

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.

Target’s holiday push stresses affordability, exclusives and an AI assistant

Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.

Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.