It’s Fourth of July weekend, one of the “booziest days” of the year, according to the BACTrack annual consumption report.
And nobody is better at boozing, in style, than agency people. So we asked top agency execs what their go-to summer drink is — and what it says about them.
Jaime Robinson, co-founder and chief creative, Joan
Robinson’s go-to is the “Weekender,” found at Ike’s Restaurant in the Minneapolis airport. As creative and enterprising as her own firm, the drink is a Bloody Mary with a garnish of pepperoncini, black olives, green olives, a cocktail onion, a jalapeno, smoky beefstick, chilled shrimp, and a chunk of cheddar cheese. “When you’re a startup, you sometimes have to choose between spending money eating or spending money boozing,” said Robinson. But not with this drink.
Matt Manning, svp international, MKTG:
Not one to go for the obvious gin-and-tonic, Manning prefers a Z&T: a Zacapa rum and tonic with lime. Always a company man, Manning said he was introduced to it at the height of a hot summer when he was with his client Diageo, which makes the rum.
Doug Ray, CEO, Carat USA
Ray’s favorite drink is a Don Julio margarita, spicy and smokey. “I love to share it with friends. Mix up a batch,” he said. “Nothing better on a summer afternoon.”
Geoff Cubitt, co-CEO, Isobar
Cubitt goes for a Pain Killer: Rum, cream of coconut, orange juice and pineapple juice, with nutmeg sprinkled on top.
Omid Farhang, chief creative officer, Momentum
Farhang’s a creative guy. His drink: Take an Arnold Palmer and add bourbon, and you’ve got yourself a John Daly. “Perfect for sipping while watching your mullet grow,” he said.
John Osborn, CEO, BBDO New York
Agency people know to be loyal. BBDO works with Grey Goose, so Osborn’s favorite drink is the vodka company’s “summer drink.” Le Grand Fizz features Grey Goose, St. Germain, lime and soda.
Adam Tucker, president, Ogilvy & Mather New York
Tucker favors an Aperol Spritzer — Aperol, Prosecco, club soda and an orange. Where did it come from? Aperol brand marketing, which happened to be on site in Antibes at the time of the Cannes Lions and was promoting their drink to people who’d clearly had enough rosé.
Andreas Dahlqvist, chief creative officer, Grey New York
Short and to the point: Dahlqvist favors a rye Manhattan on the rocks, regardless of what time of year it is.
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP.
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing.
What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
FullThrottle’s Audience Flume product has been in market for more than a year, but is just being formally rolled out. The company is still awaiting a formal patent.