Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.
It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.
Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.
Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.