Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Jeep’s Twitter Account Was Hijacked

Looks like it’s deja vu Tuseday today. After yesterday’s Burger King Twitter account hacking, today, Jeep’s Twitter account has been hacked.

It looks like the same hacker behind the Burger King hack is behind this one. Like yesterday, the hacker has changed the logo to a competitor’s – -in this case the Jeep logo has been replaced by the Cadillac logo — and posted a tweet claiming that Jeep has been bought by Cadillac.

Like Burger King’s Twitter feed following the hacking, Jeep’s feed is now full of rap references, racial epithets and profanity that are all clearly very off-brand.

Now the test will be to see how quickly Jeep and Twitter act to shut down the account and get the situation under control.

More in Marketing

Future of Marketing: Brands want creators who can win over humans and machines at once

Why creator briefs are starting to look like a map of AI search queries.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.