JCPenney doesn’t have a problem with this “bloody” dress. Period.
The department store is dealing with the Internet’s puzzled reaction to a picture of a crisp white skirt with a pink flower. Sounds normal, except after staring at it for a moment, it looks like the flower is a puddle blood over the woman’s pubic area.
The skirt was first spotted on Imgur, with the caption reading “really could’ve picked a better place for that flower design….” True.
The picture, posted last week, has garnered 240,00 views and is now making the rounds online. Here’s the post:
JCPenney cheekily responded Thursday on Twitter, defending the skirt.
We think it’s a fab skirt for any time of the month. Period. https://t.co/rCAjNiEw5Z https://t.co/0Zdzo1aWbs
— JCPenney (@jcpenney) April 7, 2016
The tweet, which even includes a link to the (now 40 percent off) skirt, was received bloody positively. “#wellplayed,” tweeted one, with another writing “that’s hilarious.” JCPenney pointed us to the tweet when asked for comment.
-
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.
-
As its future hangs in the balance, TikTok tries to keep advertisers on its side
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.
-
With podcast advertising maturing, more mainstream brands want in on growth
Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say.
-
SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
-
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
-
When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
