Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Innovation Hurdles in Six Seconds

Many companies struggle to remain innovative, and this can be a result of several factors.

At the Digiday Brand Summit last week, we asked several digital media executives to explain, in six seconds or less, what the biggest hurdles to innovating in digital media are. Be sure to hit the volume button in the upper left corner button to hear the responses.

Angela Courtin, chief content officer of Aegis Media Americas

Roger Wood, CEO of the Art+Data Institute

Heidi Browning, svp of strategic solutions at Pandora Radio

Matti Leshem, CEO at Protagonist

Image via Shutterstock

More in Marketing

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.