Heineken Wants to Help Lazy Dudes on V-Day

We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it.

But Heineken thought ahead for you thoughtless guys. The beer brand secured reservations at great restaurants in New York, Los Angeles and Chicago for Valentine’s Day with the help of Wieden + Kennedy New York. Guys having trouble getting reservations or who were “too busy” to plan ahead can tweet to Heineken using the hashtag #tweetforatable to get a last-minute reservation. Leave it to a beer brand to help dudes be dudes.

It looks like the hashtag has gotten hundreds of mentions on Twitter, but it’s unclear just how many tables total were given away.

Guys, just make sure your lady doesn’t know that’s how you got your dinner seating tonight, OK? God. And plan ahead next year.

 

Image via Shutterstock

More in Marketing

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet

Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.

Marketers warm to AI, but creative challenges and legal risks still loom

Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.