SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Heineken Wants to Help Lazy Dudes on V-Day

We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it.

But Heineken thought ahead for you thoughtless guys. The beer brand secured reservations at great restaurants in New York, Los Angeles and Chicago for Valentine’s Day with the help of Wieden + Kennedy New York. Guys having trouble getting reservations or who were “too busy” to plan ahead can tweet to Heineken using the hashtag #tweetforatable to get a last-minute reservation. Leave it to a beer brand to help dudes be dudes.

It looks like the hashtag has gotten hundreds of mentions on Twitter, but it’s unclear just how many tables total were given away.

Guys, just make sure your lady doesn’t know that’s how you got your dinner seating tonight, OK? God. And plan ahead next year.

 

Image via Shutterstock

More in Marketing

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones

As AI catches on across luxury, brands play up their emotional value

At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.

A laptop screen displaying a keyhole, symbolizing privacy and security, reflecting how personalization and privacy shape digital marketing strategies.

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

The privacy debate in advertising is entering a phase when decisions will stick.