In honor of Father’s Day this Sunday, Heineken is celebrating dads and their corny but endearing brand of dad humor.
Heineken, with the help of Wieden + Kennedy, is asking people to tweet their favorite dad-style jokes @Heineken_US using the hashtag #dadjokes. You know, those cheesy one-liners and puns that you kind of just have to pity-laugh at. Heinken will pick its favorite jokes and turn them into meme-style image macros by pairing the user-submitted jokes with vintage dad images. Heineken will also create and share some of its own dad jokes on Facebook, Twitter and Instagram.
Along with retweeting the user-submitted jokes, Heineken will also collect them all on a dedicated #dadjokes Tumblr, which will go live this weekend.
Dorky dads, cheesy family photos and throwback dad pics (remember the Dads Are the Original Hipsters Tumblr?) have all been popular Web trends at one time or another, so Heineken is definitely touching on something that is in tune with popular Web culture. Usually brands’ attempts to get involved in a holiday via social media means really lame, cheesy tweets, but this campaign uses cheesiness intentionally in a way that makes sense for Father’s Day. See some of Heineken’s cheesy #dadjokes below.
-
‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable.
-
Member Exclusive‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
-
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
The commerce practice was already in the works but the pandemic and changing consumer behavior due to the pandemic accelerated it.
-
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
-
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Large consumer brands aren’t happy with Facebook’s response to the boycott so far and will likely wait until fall to reconsider the boycott.
-
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
The process has allowed the full-service agency to enlist its post-production arm to help its clients adjust ads rather than press pause on advertising due to the ad content.
