Elon Musk is many things: entrepreneur, inventor, explorer of the heavens — and, apparently, social media guru.
Musk set Twitter ablaze last night with a double entendre tweet intended to tease a new release from his Tesla electric-car company.
About time to unveil the D and something else pic.twitter.com/qp23yi59i6
— Elon Musk (@elonmusk) October 2, 2014
The D was referring to a new car model that Tesla will unveil on Oct. 9, but Twitter quickly channeled its inner 12-year-old boy. The tweet has been retweeted over 10,000 times and quickly became a way for people of all stripes to show off their one-liners.
Of course, the customary “That’s what she said” joke.
That’s what she said. RT @elonmusk: About time to unveil the D and something else pic.twitter.com/cs8X5yPcpm
— Scott Jordan (@codepath) October 2, 2014
And some more bedroom humor.
@elonmusk i tell my wife that all the time. — Sean M. Kelley (@RunSMK) October 2, 2014
And people staking claims to their favorite pick-up lines.
@Mister_Sommer @elonmusk Hey, that’s my pick up line! #citywalk — Ron (@TallyOkie) October 2, 2014
BuzzFeed editors sure have a great sense of humor.
I hope you are staying your mandatory 100 feet away from a school when you do it @elonmusk. — Andrew Kaczynski (@BuzzFeedAndrew) October 2, 2014
Er, we don’t quite get what you’re speculating on here, buddy.
Only a few days left before we can ses @elonmusk‘s D! Big, small? Who knows! RT About time to unveil the D…https://t.co/64UwETPZxs — Olivier Lambert (@Olivier_Lambert) October 2, 2014
This one sure seems to be waiting with bated breath.
I keep checking to see if @elonmusk has “unveiled the D” yet. Work it, dude. (in all seriousness, hoping there’s news on the X too!) — Meran K. (@meran_k) October 2, 2014
Hurry up, Musk. People are really beginning to get impatient now.
Did Elon Musk show everyone the D yet? — Adam Edwards (@EdwardsAdam) October 2, 2014
Pun meets more pun.
@elonmusk stay tuned for the first CEO D pic
— Bobby Reardon (@bobbyreardon1) October 2, 2014
Our favorite, bringing in #Bendgate into the D saga.
@elonmusk Hope the D doesnt bend like the 6S. @BoredElonMusk @TeslaMotors — Dilip Malave (@DilipMalave) October 2, 2014
And ultimately this one, calling it exactly what it is.
@BrucePurple @elonmusk actually it’s called marketing. Google it.
— MAD9 (@MAD9) October 2, 2014
For his part, Musk later said it was unintentional and a simple misunderstanding.
I love the Internet. Comments had me literally ROFL. No, it wasn’t intentional. Glad I didn’t mention the other letter!
— Elon Musk (@elonmusk) October 2, 2014
Perhaps, but Forbes reported that the automaker’s shares were up 3 percent Thursday morning — and now lots of people know about Tesla’s new model release. Expect several LinkedIn posts on what brands can learn from Elon Musk’s D joke.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.