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Dubious Marketer Tweets from the 4As’ “Strat Fest”

The 4As’ Strategy Festival took place in New York City this week and, inevitably, lead to a steady stream of confusing, bizarre, and often nonsensical tweets from attendees. Here are some of our favorites.

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Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces

The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.

Possible expands not only its area but also its marketer presence, aka ‘gold dust’

Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.