Join us Sept. 14-18 in Miami to connect with top publishing leaders
The 4As’ Strategy Festival took place in New York City this week and, inevitably, lead to a steady stream of confusing, bizarre, and often nonsensical tweets from attendees. Here are some of our favorites.
We as planners have a way of thinking. A way of seeing the world that allows us to solve all problems. Start tapping into this #4astratfest
— Monica Camacho (@monicacamacho) October 26, 2012
Can you defend the brand experiences you create to your grandma? #4astratfest
— edward (@cotton) October 25, 2012
“Find your people and do things with them.” Eliza Esquivel, VP Brand Strategy @kraftfoods #4Astratfest
— Melinda Flores (@melindarox) October 26, 2012
“It’s hard to read the label from inside the jar.”(John Marshall Roberts) Indeed.#4AStratfest
— Sara Pomish (@sarapomish) October 25, 2012
These are new brands. You should be hula-hooping unicorns. -Michael Fanuele #4astratfest
— Alex Marsh (@aumarsh) October 26, 2012
#4asstratfestinsight number one: key to good planning is apparentlya British accent. #EMAgency
— Tom Merrick (@ThatTomMerrick) October 25, 2012
More in Marketing
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
Build or buy: Inside indie agency Mod Op’s AI infrastructure
Mod Op is betting that building its own AI infrastructure can deliver more value than simply licensing off-the-shelf tools.