The 4As’ Strategy Festival took place in New York City this week and, inevitably, lead to a steady stream of confusing, bizarre, and often nonsensical tweets from attendees. Here are some of our favorites.
We as planners have a way of thinking. A way of seeing the world that allows us to solve all problems. Start tapping into this #4astratfest
— Monica Camacho (@monicacamacho) October 26, 2012
Can you defend the brand experiences you create to your grandma? #4astratfest
— edward (@cotton) October 25, 2012
“Find your people and do things with them.” Eliza Esquivel, VP Brand Strategy @kraftfoods #4Astratfest
— Melinda Flores (@melindarox) October 26, 2012
“It’s hard to read the label from inside the jar.”(John Marshall Roberts) Indeed.#4AStratfest
— Sara Pomish (@sarapomish) October 25, 2012
These are new brands. You should be hula-hooping unicorns. -Michael Fanuele #4astratfest
— Alex Marsh (@aumarsh) October 26, 2012
#4asstratfestinsight number one: key to good planning is apparentlya British accent. #EMAgency
— Tom Merrick (@ThatTomMerrick) October 25, 2012
More in Marketing
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
Michaels shared early results of its new Google Gemini-powered AI assistant.
Mythbusters: AI visibility’s biggest misconceptions
AI visibility is evolving quickly, but many of the industry’s biggest assumptions don’t hold up. Experts debunk the biggest myths.
How AI costs are quietly reshaping principal media deals
AI doesn’t have a price. Principal media is absorbing it anyway.