The 4As’ Strategy Festival took place in New York City this week and, inevitably, lead to a steady stream of confusing, bizarre, and often nonsensical tweets from attendees. Here are some of our favorites.
We as planners have a way of thinking. A way of seeing the world that allows us to solve all problems. Start tapping into this #4astratfest
— Monica Camacho (@monicacamacho) October 26, 2012
Can you defend the brand experiences you create to your grandma? #4astratfest
— edward (@cotton) October 25, 2012
“Find your people and do things with them.” Eliza Esquivel, VP Brand Strategy @kraftfoods #4Astratfest
— Melinda Flores (@melindarox) October 26, 2012
“It’s hard to read the label from inside the jar.”(John Marshall Roberts) Indeed.#4AStratfest
— Sara Pomish (@sarapomish) October 25, 2012
These are new brands. You should be hula-hooping unicorns. -Michael Fanuele #4astratfest
— Alex Marsh (@aumarsh) October 26, 2012
#4asstratfestinsight number one: key to good planning is apparentlya British accent. #EMAgency
— Tom Merrick (@ThatTomMerrick) October 25, 2012
More in Marketing
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.