Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The 4As’ Strategy Festival took place in New York City this week and, inevitably, lead to a steady stream of confusing, bizarre, and often nonsensical tweets from attendees. Here are some of our favorites.
We as planners have a way of thinking. A way of seeing the world that allows us to solve all problems. Start tapping into this #4astratfest
— Monica Camacho (@monicacamacho) October 26, 2012
Can you defend the brand experiences you create to your grandma? #4astratfest
— edward (@cotton) October 25, 2012
“Find your people and do things with them.” Eliza Esquivel, VP Brand Strategy @kraftfoods #4Astratfest
— Melinda Flores (@melindarox) October 26, 2012
“It’s hard to read the label from inside the jar.”(John Marshall Roberts) Indeed.#4AStratfest
— Sara Pomish (@sarapomish) October 25, 2012
These are new brands. You should be hula-hooping unicorns. -Michael Fanuele #4astratfest
— Alex Marsh (@aumarsh) October 26, 2012
#4asstratfestinsight number one: key to good planning is apparentlya British accent. #EMAgency
— Tom Merrick (@ThatTomMerrick) October 25, 2012
More in Marketing
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
Here’s a rundown of lessons brands have shared about their AI implementations so far.
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
Despite 2025 revenue nearing $3 billion, lower-than-expected Q1 guidance disappoints, as CEO Jeff Green pushes back against competitors and detractors.
Brands celebrate tariff reprieve, but fresh uncertainty looms
After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.