Just when we thought you could turn to Disney for an authentic experience, the entertainment giant has let us down: Disney is catching flack today for sharing a”gumbo” recipe in honor of its 2009 movie “The Princess and the Frog.”
The heathy recipe sounds tasty enough. But it featured shredded kale and quinoa (and completely lacked roux), in a stew no self-respecting New Orleanian would call gumbo. The recipe went viral for its vileness, derided on Facebook by Louisiana natives for butchering the essence of the dish.
Disney cried uncle, pulling the video from the movie’s Facebook page a few hours later. Now, it has now removed all traces of it online.
The video’s link on its website now redirects to the main page. Meanwhile, its YouTube video is set to “private” — a setting that also hides all comments.
But, blessedly, its legacy is preserved in internet amber. There’s a t-shirt which reads “not in my gumbo” underneath a bowl of kale that’s been crossed out in red.
A parody video that splices the recipe with famous actors screaming “no” has 18,000 views and counting. There’s also a reaction video from New Orleans YouTuber LSU Dad.
And while the original comments on the original video posts have vanished, commenters are using the ironic hashtag #GumboStrong on other content posted on Disney’s page.
And people’s own comments are alive and well:
I just heard about the #disneygumbo… with the kale and quinoa and tomatoes and chili powder in it. #gumbostrong pic.twitter.com/oncOSS2H4A
— DJ Soul Sister (@djsoulsister) September 14, 2016
@Disney @Disney_Family this is not right and you know it. I’d fire whoever came up with this idea 😡 #disneygumbo #AwwKaleNo
— Heather (@BlakeHeather) September 14, 2016
The #GumboStrong hashtag in response to #DisneyGumbo is exactly why I love being from Louisiana. You’re just not gonna play with our food😂😂
— Brittney (@IAM_Brittney) September 14, 2016
You’d almost think Disney was suggesting we put peas in our guac, or something.
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.