This week’s edition of The Rundown covers the creeping doubts closing in on digital advertising, Facebook’s blunt approach to brand safety and how publishers love to talk about the importance of user experience but often sacrifice it for short-term gains.

Digital media’s credibility crisis
Digital media is firmly in the trough of disappointment. Procter & Gamble is questioning whether digital ads even work. Restoration Hardware’s CEO is bragging that even Google ads are worthless. Google and Facebook are both under siege for their power. Facebook continues to deal with embarrassing metrics snafus, which give rise to those questioning the one thing internet advertising was supposed to do better than traditional media: measurement. And beyond that, Facebook’s admission that it ran a raft of Russian propaganda ads have some calling for it to testify before Congress.

  • LinkedIn Icon