Digiday Research Data Pack: The state of programmatic media buying

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.
More in Marketing

How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
In a sea of more than 250 retail media networks, smaller players are pushing to take in more ad dollars.

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
Marketers at Honda’s Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. What are other auto advertisers thinking?

Ad-free platform Substack isn’t ruling out ads after all
Call it a reality check — a realization that growing a platform is an expensive business, even one that takes a 10% cut of the money subscribers pay their favorite writers.