Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday Research Data Pack: The state of programmatic media buying
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
In pursuit of greater efficiencies, targeting capabilities and more control, advertisers will continue to grow their investment in programmatic buying next year.
Digiday Research surveyed 469 brand and agency media buyers in November to understand how their spending on programmatic advertising will change in 2019, and the trends and dynamics they expect to see across the market. The full results of the Tag Heuer Replica Watches survey are available for Digiday+ subscribers below.
More in Marketing
Backlash grows against AI slop, but marketers remain unfazed
Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.
A shorter shopping window complicates retail’s already challenging holiday season
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
How Reckitt is beating the AI odds with its approach to pilots
Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.