Eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Dear Delta, there are no giraffes in Ghana. Love, Everyone.

For a company that specializes in travel, you would think Delta wouldn’t need a geography lesson. You’d be wrong.

Delta became the latest airline of late to commit an embarrassing social media snafu when it tweeted in celebration of the U.S. World Cup match victory over Ghana yesterday.

The tweet included a congratulatory message attached to a photo showing the final score of the game, 2-1, superimposed over the Statue of Liberty (representing the U.S.) and a giraffe (to represent Ghana).

The problem? There are no giraffes in Ghana.

Screen Shot 2014-06-17 at 11.00.05 AM

The giraffe gaffe, which has since been deleted, drew swift and furious rancor from the Twitter peanut gallery.

There may, however, be one bit of silver lining:

Make that two silver linings: While the tweet was clearly born of ignorance, at least it was devoid of any pornographic images –never a good corporate look, even in the friendly skies.

More in Marketing

Middle East conflict casts shadow of global ad outlook

The ad market had questions about 2026. Now, it has more.

Sephora announces partnership with F1 Academy

As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.

Customer reviews become a key battleground as AI revolutionizes product discovery

AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.