For a company that specializes in travel, you would think Delta wouldn’t need a geography lesson. You’d be wrong.
Delta became the latest airline of late to commit an embarrassing social media snafu when it tweeted in celebration of the U.S. World Cup match victory over Ghana yesterday.
The tweet included a congratulatory message attached to a photo showing the final score of the game, 2-1, superimposed over the Statue of Liberty (representing the U.S.) and a giraffe (to represent Ghana).
The problem? There are no giraffes in Ghana.
The giraffe gaffe, which has since been deleted, drew swift and furious rancor from the Twitter peanut gallery.
You can book flights to Accra, the capital of Ghana, on @delta’s website. Do not take those flights. They will end up in the Serengeti.
— Rodger Sherman (@rodger_sherman) June 17, 2014
“Hey, Steve, did you do that giraffe, tweet?” “Yes, ma’am.” “Well pack your stuff. You’re Ghana.” “HAHAHAHA!” “No really, you’re fired.” — Hayes Brown (@HayesBrown) June 17, 2014
@Delta @clint_dempsey @SoundersFC Congratulations on being both smug, patronising and ignorant at the same time. A giraffe on the plains?!
— Ekow Acquah (@Ekow_Acquah) June 17, 2014
RIP to @Delta‘s social media manager.
— Gene Demby (@GeeDee215) June 17, 2014
There may, however, be one bit of silver lining:
Everyone has become a giraffe expert
— Sarah N. Emerson (@SarahNEmerson) June 17, 2014
Make that two silver linings: While the tweet was clearly born of ignorance, at least it was devoid of any pornographic images –never a good corporate look, even in the friendly skies.
More in Marketing
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.