For a company that specializes in travel, you would think Delta wouldn’t need a geography lesson. You’d be wrong.
Delta became the latest airline of late to commit an embarrassing social media snafu when it tweeted in celebration of the U.S. World Cup match victory over Ghana yesterday.
The tweet included a congratulatory message attached to a photo showing the final score of the game, 2-1, superimposed over the Statue of Liberty (representing the U.S.) and a giraffe (to represent Ghana).
The problem? There are no giraffes in Ghana.
The giraffe gaffe, which has since been deleted, drew swift and furious rancor from the Twitter peanut gallery.
You can book flights to Accra, the capital of Ghana, on @delta’s website. Do not take those flights. They will end up in the Serengeti.
— Rodger Sherman (@rodger_sherman) June 17, 2014
“Hey, Steve, did you do that giraffe, tweet?” “Yes, ma’am.” “Well pack your stuff. You’re Ghana.” “HAHAHAHA!” “No really, you’re fired.” — Hayes Brown (@HayesBrown) June 17, 2014
@Delta @clint_dempsey @SoundersFC Congratulations on being both smug, patronising and ignorant at the same time. A giraffe on the plains?!
— Ekow Acquah (@Ekow_Acquah) June 17, 2014
RIP to @Delta‘s social media manager.
— Gene Demby (@GeeDee215) June 17, 2014
There may, however, be one bit of silver lining:
Everyone has become a giraffe expert
— Sarah N. Emerson (@SarahNEmerson) June 17, 2014
Make that two silver linings: While the tweet was clearly born of ignorance, at least it was devoid of any pornographic images –never a good corporate look, even in the friendly skies.
More in Marketing
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.