Digiday Publishing Summit

Prices rise tomorrow. Last chance for best rate.

VIEW PASSES

Digiday’s definitive guide to what’s in and out at Advertising Week 2018

Advertising Week is moving from decades spent in Times Square to a more compact, yet still befuddling venue uptown — the AMC Lincoln Square. But that’s not the only thing changing this year. As thousands of media and marketing professionals descend on New York for four days of panels, networking and parties, Digiday has drawn upon decades of collective experience covering the event to create this list of what’s in and what’s out at this year’s event. Did we miss anything? Let us know.

More in Marketing

WTF is AI poisoning?

LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.

Agency bosses say the AI gap with clients is only getting wider

The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.