Digiday’s definitive guide to what’s in and out at Advertising Week 2018
Advertising Week is moving from decades spent in Times Square to a more compact, yet still befuddling venue uptown — the AMC Lincoln Square. But that’s not the only thing changing this year. As thousands of media and marketing professionals descend on New York for four days of panels, networking and parties, Digiday has drawn upon decades of collective experience covering the event to create this list of what’s in and what’s out at this year’s event. Did we miss anything? Let us know.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.