Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday’s definitive guide to what’s in and out at Advertising Week 2018
Advertising Week is moving from decades spent in Times Square to a more compact, yet still befuddling venue uptown — the AMC Lincoln Square. But that’s not the only thing changing this year. As thousands of media and marketing professionals descend on New York for four days of panels, networking and parties, Digiday has drawn upon decades of collective experience covering the event to create this list of what’s in and what’s out at this year’s event. Did we miss anything? Let us know.
More in Marketing
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.
The in-house entertainment studio is having its social media team moment
Brands are becoming media companies (again). This time they mean it.
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
With legal issues behind it, TikTok is stepping up marketing and making a stronger play for Meta’s ad budgets.