The definitive Digiday guide to what’s in and what’s out for 2017

It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

 

inout

More in Marketing

DTC brands

How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape

At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade.

As OpenAI gears up to launch ChatGPT ads, marketers try to keep up

Marketers were just getting used to how to show up organically in the platform. Now they have to figure out the next phase: paid.

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy

As Super Bowl ad prices climb, Avocados From Mexico is leaning further into an AI activation designed to drive engagement and utility in real time.