The definitive Digiday guide to what’s in and what’s out for 2017

By Digiday Editors • December 30, 2016 •

It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

inout

July 3, 2026

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

July 3, 2026

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

July 2, 2026

Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.