The definitive Digiday guide to what’s in and what’s out for 2017

It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

 

inout

More in Marketing

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026

TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.

‘There’s no room for purists’: Generative AI is altering the agency junior talent search

AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.

For platforms, here’s what’s not going to happen in 2026

Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.