The definitive Digiday guide to what’s in and what’s out for 2017
• December 30, 2016 •
It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

More in Marketing
D+ Research: Brands expand creator marketing strategies
July 28, 2026
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
July 28, 2026
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
OpenAI is already building the org chart of a mature ad business
July 28, 2026
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.