Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

The definitive Digiday guide to what’s in and what’s out for 2017

It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

 

inout

More in Marketing

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.

Pitch deck: X leans on AI and performance in a bid to win ad dollars

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.