The definitive Digiday guide to what’s in and what’s out for 2017

By Digiday Editors • December 30, 2016 •

It’s almost 2017. And that means it’s a time to look ahead. So here’s the annual Digiday guide to what will be in and what will be out for next year.

inout

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Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings.

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While a lot of the details seems familiar, it still doesn’t answer the inevitable unknowns.

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That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.