Join us Sept. 14-16 in Miami to connect with top publishing leaders
Banana Republic is banking on a buzzy capsule collection, co-signed by a celebrity, to help pull itself out of a retail cycle reliant on promotions.
At the retailer’s presentation at New York Fashion Week, a selection of the Spring/Summer 2017 products were designed with fashion personality Olivia Palermo, its newly hired global style ambassador. The items in Palermo’s collection — an off-the-shoulder eyelet top with matching skirt, a cream tie-bow blouse — went on sale alongside the presentation online and at Banana Republic’s Flatiron store in a continuation of the retailer’s see-now-buy-now showing at fashion week, which it first launched in February.
To read the rest of this story, please visit Glossy.
More in Marketing
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.