Banana Republic is banking on a buzzy capsule collection, co-signed by a celebrity, to help pull itself out of a retail cycle reliant on promotions.
At the retailer’s presentation at New York Fashion Week, a selection of the Spring/Summer 2017 products were designed with fashion personality Olivia Palermo, its newly hired global style ambassador. The items in Palermo’s collection — an off-the-shoulder eyelet top with matching skirt, a cream tie-bow blouse — went on sale alongside the presentation online and at Banana Republic’s Flatiron store in a continuation of the retailer’s see-now-buy-now showing at fashion week, which it first launched in February.
To read the rest of this story, please visit Glossy.
More in Marketing
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products
Ad Tech Briefing: Google is morphing from media to tech, adland braces for impact
The entity formerly known as DoubleClick remains the runt of the Alphabet litter, while its cloud business continues to go from strength to strength.
OpenAI is already building the org chart of a mature ad business
Two job postings on its careers page suggest OpenAI wants third parties, not just its own sellers, to sell its inventory.