Save 35% on an annual Digiday+ membership. Ends June 5.
Banana Republic is banking on a buzzy capsule collection, co-signed by a celebrity, to help pull itself out of a retail cycle reliant on promotions.
At the retailer’s presentation at New York Fashion Week, a selection of the Spring/Summer 2017 products were designed with fashion personality Olivia Palermo, its newly hired global style ambassador. The items in Palermo’s collection — an off-the-shoulder eyelet top with matching skirt, a cream tie-bow blouse — went on sale alongside the presentation online and at Banana Republic’s Flatiron store in a continuation of the retailer’s see-now-buy-now showing at fashion week, which it first launched in February.
To read the rest of this story, please visit Glossy.
More in Marketing
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.
Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.