Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Banana Republic is banking on a buzzy capsule collection, co-signed by a celebrity, to help pull itself out of a retail cycle reliant on promotions.
At the retailer’s presentation at New York Fashion Week, a selection of the Spring/Summer 2017 products were designed with fashion personality Olivia Palermo, its newly hired global style ambassador. The items in Palermo’s collection — an off-the-shoulder eyelet top with matching skirt, a cream tie-bow blouse — went on sale alongside the presentation online and at Banana Republic’s Flatiron store in a continuation of the retailer’s see-now-buy-now showing at fashion week, which it first launched in February.
To read the rest of this story, please visit Glossy.
More in Marketing
Amid economic pressure, brands usher in Black Friday by trimming deals
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.
How consumers are using AI to shop in 2025 — by the numbers
AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.
The case for and against AI-driven SEO in the zero-click era
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.