What to know about Prime Reload, Amazon’s latest rewards program
Amazon introduced Prime Reload Tuesday, which rewards 2 percent of purchases back to Prime members who fund their Amazon balances with their debit cards.
Forget the rumors about Amazon potentially buying a bank. Amazon practically is a bank. To date it has a foot in payments, cash, small business lending, consumer credit and now it’s coming for debit card users.
It’s not necessarily positioning itself to replace the existing banks, said Brendan Miller, principal analyst at Forrester Research; it’s just another way for people to interact with their money at a time when consumers funds are becoming more and more dispersed. Too bad for banks, that means they’ll naturally be taking fewer and fewer deposits and eventually, engage less and less with their customers, who will be engaging more with service providers like Amazon.
“There was already a trend of bank card spend being consolidated inside apps and services, and we are seeing the downstream risk to banks who are aware of this trend but aren’t do anything to act on it,” said Cherian Abraham, senior business consultant at Experian.
Member ExclusiveDigiday+ Research: The future of agency work is remote(ish)
The share of agency professionals who said they do not want to return to full-time office work has risen by more than 40% this year.
How esports org 100 Thieves will boost its M&A strategy with $60M in Series C funding
As esports organizations expand their offerings in search of a cohesive and profitable business model, the acquisition of new companies can help bring in fresh ideas and unique revenue streams.
‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content
This year, brands like McCormack, Venmo, Away, Benjamin Moore and Le Creuset have worked with Sanctuary to create custom branded content -- matching paint colors, spending habits or cookware to specific astrology signs, for example -- that’s then posted on Sanctuary’s Instagram page.
SponsoredMarketing teams are revisiting brand suitability on social media in 2022
Brands and people want to know that social media apps are safe places to connect, free from exposure to harmful content. Brand suitability describes the practice of determining a particular brand’s tolerance of advertising alongside safe but sensitive content. Heading into 2022, brand suitability will continue to be at the forefront of the advertising industry’s […]
Myth buster: Misconceptions about the relationship between gamers and brands
With activity in the space ramping up, brands that are leery of getting involved in gaming could be leaving money on the table.
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football Sunday.