Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
In honor of the Cannes beverage of choice, rose, we wanted to put together a list of a few good bottles of the pink stuff; and who better to ask for recommendation than agency execs, who’ve spent countless days and nights sipping away at all different kinds of rose in Cannes.
Darren McColl, chief brand strategy officer, SapientNitro
Given I don’t speak French, when it comes to ordering rose in Cannes, size matters (despite what some people say). My choice is therefore the biggest bottle they sell at the Carlton terrace bar. Waiters care when you buy big bottles, which means your wait time is less. Also, you attract more drinking friends. Isn’t that what it’s all about? What does it taste like? By this stage, rose all tastes the same. Special drinking notes? Don’t drink rose at any other time throughout the year so it still has some allure in France.
Linda Sawyer, CEO, N.A. Deutsch Inc.
The paler the better. One of my go to favorites is literally a mouthful to say and sip: Commanderie de la Bargemone Coteaux d’Aix-en-Provence Rosé. Very pale in color but certainly not lacking in flavor it is both rich and fresh, with a subtle hint of wild strawberries. It’s perfect with a fresh salad, a piece of grilled fish, or for sharing with friends.
Calle Sjoenell, chief creative officer, Ogilvy New York
Chateau Minuty, a young light tinted rose. Bringing out great stories from everyone around the table. Tonight I’ve heard everything from debauchery at agency parties to clients getting busted by the police. All thanks to dear Chateau Minuty.
Shirley Au, president, Huge
As long as it’s pink, I’m cool.
Image via Shutterstock
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.