AI Marketing Strategies | NYC

Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more

SECURE SEAT

Join Digiday in Cannes for ‘Cocktails and Lies’

Our coverage of the Cannes International Festival of Creativity is brought to you by Centroa provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.

On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:

Lauren Crampsie, CMO of Ogilvy

Steve Babcock, executive creative director, EVB

Wayne Arnold, worldwide CEO, Profero

Sophie Kelly, president, The Barbarian Group

Conor Brady, global creative director, Huge

Sarah Hoffstetter, president, 360i

If you’re interested in attending, please RSVP.

Image via Shutterstock

More in Marketing

What does media spend look like for 2026? It could be worse — and it might be

Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.

Pitch deck: How Amazon is emerging as the proof layer for TV spend

Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.

Here are the 2025 brand winners and losers of tariffs

Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.