for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.
On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:
Lauren Crampsie, CMO of Ogilvy
Steve Babcock, executive creative director, EVB
Wayne Arnold, worldwide CEO, Profero
Sophie Kelly, president, The Barbarian Group
Conor Brady, global creative director, Huge
Sarah Hoffstetter, president, 360i
If you’re interested in attending, please RSVP.
Image via Shutterstock
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.