Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Join Digiday in Cannes for ‘Cocktails and Lies’

Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.

On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:

Lauren Crampsie, CMO of Ogilvy

Steve Babcock, executive creative director, EVB

Wayne Arnold, worldwide CEO, Profero

Sophie Kelly, president, The Barbarian Group

Conor Brady, global creative director, Huge

Sarah Hoffstetter, president, 360i

If you’re interested in attending, please RSVP.

Image via Shutterstock

More in Marketing

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.

Retail media strategies

After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.