Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Digital banking is about more than AI or chatbots. It’s about digitizing the entire organization behind the app.
For the past year, Capital One has been rethinking how it can get out of the too-common approach of “innovating” by layering new technology on top of an old product — it’s realized it needs to entirely reconsider the customer’s interaction with it.
“If you’re too limited in the way you think about a product, you’ll only create the things you produced yesterday, but just slightly more automated,” said Sanjiv Yajnik, president of financial services at Capital One. “The real power is shifting the way in which you think about the product. Customers today are demanding products and services that are seamlessly integrated into their lives.”
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.