Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Brands love silly apps. Most of them don’t speak to people’s passions. Sometimes, though, they get it right. Take the Budweiser Red Light from Budweiser Canada and their agency Anomaly.
The special light, which is available for purchase on the Budweiser Canada site, works with your smartphone and your WiFi. Once you download the Budweiser Red Lights App for iPhone or Android and follow some instillation steps, you pick your favorite hockey team, and when that team scores, no matter where the game is, the goal light will go off.
It’s pretty cool to see a brand coming up with new technology that is something fun that their audience would actually like. The Red Light is so popular that it is already sold out. But according to the site, you can preorder your Red Light for the next shipment.
Images via @BudRedLights
More in Marketing
Ikea’s CMO sees LLMs as the newest place a brand has to hold its line
LLMs have widened the brand. Ikea’s CMO thinks the basics still hold.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.
How many people does it take to run an agency? According to Bad Mktg, just two if you’re using AI
BaD Mktg is just two employees and a lot of AI to run the business and ideate. The secret to its success? The experience of the people leading the ideation.