Connect with execs from Axios, The New York Times, Paramount and more.
Brands love silly apps. Most of them don’t speak to people’s passions. Sometimes, though, they get it right. Take the Budweiser Red Light from Budweiser Canada and their agency Anomaly.
The special light, which is available for purchase on the Budweiser Canada site, works with your smartphone and your WiFi. Once you download the Budweiser Red Lights App for iPhone or Android and follow some instillation steps, you pick your favorite hockey team, and when that team scores, no matter where the game is, the goal light will go off.
It’s pretty cool to see a brand coming up with new technology that is something fun that their audience would actually like. The Red Light is so popular that it is already sold out. But according to the site, you can preorder your Red Light for the next shipment.
Images via @BudRedLights
More in Marketing
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.