Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.
Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.
Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.
McDonald’s
#YouGainMajorPointsIf you share your Fries
— McDonald’s (@McDonalds) January 6, 2013
Taco Bell
#YouGainMajorPointsIf you bring me Taco Bell. Right now.
— TACO BELL (@TacoBell) January 6, 2013
Arby’s
#YouGainMajorPointsIf you bring me Arby’s.
— Arby’s (@Arbys) January 6, 2013
Wendy’s
#YouGainMajorPointsIf You bring me a Frosty.
— Wendy’s (@Wendys) January 6, 2013
Applebee’s
#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013
Taco Bell
#IfIDontReplyItsBecause I’m busy eating Taco Bell.
— TACO BELL (@TacoBell) February 21, 2013
Swiffer
#IfIDontReplyItsBecause you called me “SWIFTER”
— Swiffer (@Swiffer) February 21, 2013
Image via Shutterstock
-
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
-
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
