Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.
Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.
Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.
McDonald’s
#YouGainMajorPointsIf you share your Fries
— McDonald’s (@McDonalds) January 6, 2013
Taco Bell
#YouGainMajorPointsIf you bring me Taco Bell. Right now.
— TACO BELL (@TacoBell) January 6, 2013
Arby’s
#YouGainMajorPointsIf you bring me Arby’s.
— Arby’s (@Arbys) January 6, 2013
Wendy’s
#YouGainMajorPointsIf You bring me a Frosty.
— Wendy’s (@Wendys) January 6, 2013
Applebee’s
#IfIDontReplyItsBecause Wings…enough said twitter.com/Applebees/stat… — Applebee’s (@Applebees) February 22, 2013
Taco Bell
#IfIDontReplyItsBecause I’m busy eating Taco Bell.
— TACO BELL (@TacoBell) February 21, 2013
Swiffer
#IfIDontReplyItsBecause you called me “SWIFTER”
— Swiffer (@Swiffer) February 21, 2013
Image via Shutterstock
More in Marketing
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech
Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media
Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on real-time relevance, brand differentiation, and breaking free from a one-size-fits-all playbook.
Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding
The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.