Join us Sept. 14-16 in Miami to connect with top publishing leaders
Fact: You basically can’t go wrong with cute animals on the Internet. Fact: Everyone loves an elaborate Rube Goldberg machine. Combine the two, and you’ve got a video that’s tailor-made for viral success. That’s exactly what dog food brand Beneful did for its latest ad. Sometimes it pays to keep it simple. And this is one of those times.
The spot by Deep Focus, which features a video of a puppy-powered Rube Goldberg machine, is called “Dog Goldberg Machine,” naturally Beneful isn’t the first brand to try its hand at the Rube Goldberg machine trend – Red Bull made one a while ago, so did Honda – but it is the first brand to be powered by puppies. The video has 1.4 million views on YouTube so far. Watch the cuteness below.
More in Marketing
Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti
As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.
Why more celebrity-led brands are shutting down
Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check.
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.