Fact: You basically can’t go wrong with cute animals on the Internet. Fact: Everyone loves an elaborate Rube Goldberg machine. Combine the two, and you’ve got a video that’s tailor-made for viral success. That’s exactly what dog food brand Beneful did for its latest ad. Sometimes it pays to keep it simple. And this is one of those times.
The spot by Deep Focus, which features a video of a puppy-powered Rube Goldberg machine, is called “Dog Goldberg Machine,” naturally Beneful isn’t the first brand to try its hand at the Rube Goldberg machine trend – Red Bull made one a while ago, so did Honda – but it is the first brand to be powered by puppies. The video has 1.4 million views on YouTube so far. Watch the cuteness below.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.