Pitch deck: How billboard boat company Ballyhoo Media sells itself to brands
Since September, New York City’s waterways have been invaded by a single boat equipped with a 20 feet tall by 60 feet wide LED screen, broadcasting ads to passersby. The operation is courtesy of Ballyhoo Media, a company that launched an identical business in Miami 2016. The floating billboards immediately brought intrigue and some disdain from New Yorkers. (Disclosure: Digiday worked with Ballyhoo for an awards ceremony in November.)
But as of January, Ballyhoo is at war with NYC’s Law Department, and advertisers told Digiday they have mixed feelings about being associated.
“I find it over the line personally, and I’m not sure why, but yet I’m assaulted with banner ads all day and just accept it as a consumer,” said a media executive in out-of-home advertising, who requested anonymity since his clients have worked in this type of advertising.
Digiday received the pitch deck for Ballyhoo Media, which works with Pivot Media Ventures for its ad placements. A source told Digiday the ballpark pricing of a 30-second spot in a 2-minute loop on the boats is $55,000 in NYC and $35,000 in Miami for four weeks. A spokesperson for Pivot confirmed these numbers.
How Roblox is paving the way for a new era of branded gaming
Roblox is still in its infancy as a marketing tool. But over the last two years, the number of brands and retailers on Roblox has grown dramatically.
‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year
With Black Friday and Cyber Monday nearing, text messaging is becoming a more common marketing channel for direct-to-consumer brands.
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
Member Exclusive‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.