Lock in a year of Digiday+ for 35% less. Ends May 29.
Audi is trying to differentiate itself with “start-stop” technology in its cars that makes them more efficient by automatically shutting off the engine when the car is idling. It has taken this principle and cleverly applied it to an Android app.
Any smartphone user knows the biggest bummer is losing dwindling battery power. The annoying part of this is battery life is often drained by power-hungry applications unknowingly left open in the background. Audi’s Start-Stop app neatly solves this problem by giving users alerts of applications that aren’t being used but are still open. The user can then simply turn them off, conserving battery power.
As David Ogilvy said, “Big ideas are usually simple ideas.” An updated version might be, the best ideas are simple ideas — and simple executions. Audi gets extra points for making an app that is not only genuinely useful but completely reinforces the brand message and demonstrates a product feature in a novel way. DDB Barcelona built the app for Audi. The video below explains how it works.
More in Marketing
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.
Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.
Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.